Are you wanting to know more about Facebook Marketing for your business?. Using the right Facebook methods can result in a massive amount of traffic to your business. With over 1 billion members, it is a definite way to promote your business to the masses. Here are a few tips that you can use in your Facebook marketing efforts to help get your business humming!.
Creating A Facebook Page
Firstly, I thoroughly recommend that you create a Facebook page. It doesn’t matter what it is you’re promoting, you need to set yourself up with a Facebook page in order for your business to succeed in any kind of Facebook marketing. This will be a place to post information and quality content like images, videos and other useful content that are relevant to your business, products and services that people will view, like and follow.
The next tip I’m going to share with you is about Facebook events. You can create Facebook events for things that are happening for your business such as an event show or a work seminar, or even for smaller things like new blog posts, videos, hangouts, etc. These events are great because not only does it get people to see what you need them to see. You can invite ALL of your friends on Facebook with one click. Trust me, this makes life a lot easier and saves a whole lot of time.
Have you heard of Graph search yet? For those of you who don’t know, graph search is a new search bar that allows you to search Facebook thoroughly to find exactly what you’re looking for. Graph search is a free and useful tool, especially for Facebook Marketing. If you are in business, Facebook is a great place to connect with like-minded people and talk strategies. Think about it, this is the internet and there’s always someone online to ask questions to or talk with. Connecting and making friends on Facebook is a sure fire way to expand your business. The more friends and followers you have, the more people that are going to view your posts and even share them with their own friends. Connect, build relationships and offer value to people.
People who are seeking to add, follow, or talk with business profiles, are not going to trust you if your profile seems fake. What I am saying here is that it is far better to have real images of your work and your staff than to have stock images of simlar work that isn’t your own. You always want to use a REAL photo of yourself as your profile image and of your products and services. Doing this will bring real followers and potential customers to your business. This is exactly how you should want to project yourself out in the digital world. You need to take on the mentality that people use the internet not only to socialise, but to also seek services in their area that they are in need of. Therefore, your online presence is important as potential customers ‘window shop’ by visiting your Facebook page, or visiting your website, or searching for your type of service in Google and finding you. How to portray yourself online is huge if you want to give a good impression to new customers.
Facebook Business Manager
Facebook Business Manager gives you as a business owner a whole new perspective when managing your business inside Facebook. Inside the FBM dashboard you will will able to see a lot of valuable insights and statistics that can help you see more clearly where your targeted audiences are and where you should be focusing your time promoting and marketing your products and services. FBM is an invaluable asset for those who wish to build a strong business brand and following and gives you the business owner a platform to create a variety of effective Facebook marketing campaigns.
Facebook advertising has taken off over the last few years, and is actually more looked upon in advertising toward social media audiences. It is more affordable than Google ads and can be more lucrative if your market audience is of the new generation. Plus it doesn’t hurt knowing that Facebook now owns Instagram and has integrated advertising opportunities for both social networks inside Facebook….that’s a pretty cool move!.
If you’re looking at Facebook marketing for business then you are on the right track for traffic flow, brand exposure and conversions. It is considered the best way today to reaching out to prospects and potential customers. It’s basic logic really if you look at it – your potential customers are already online interacting with other businesses via different social media platforms, and most may not even realise that they are communicating with a business. If your business is not communicating to your audience on social media platforms such as Facebook, Twitter, Pinterest, Instagram and more, then quite simply put…your business is missing out!.