Build My Business is a Whangarei web design company that cater for the small business owner who is in need of professional online services but without the expensive price tags that normally comes with it. We provide a wide range of digital services, and web design is simply just one of them. But if one is to take a step back and look at what is entailed for a successful web design, you will see that all our small business web services such as SEO and online marketing are actually complimentary to one another and are in fact dependent of one another in order to formulate a successful online business brand.
It doesn’t matter where you are. If you are in Hamilton, Auckland or in Whangarei, web design principles are exactly the same….to meet the design aspects of the client while providing the necessary elements of our client’s business marketing and advertising needs, as well as the the service requirements of their customers in order to create an enjoyable ‘user experience’.
These elements can vary from business to business, but it is standard practice to have:
- Contact Details
- Social Media Links
Other elements can easily be added into your business website design and are becoming common inclusions into the business web design mix:
- Blog Page
- Image Galleries
- Social Media Feeds
Search Engine Optimisation (SEO) is one of the expert digital services of Build My Business that is a definite must for any website to have, both on-page and off-page. This is simply because search engines rank websites by their relevant data, and any activity on the internet that may have a connection to that website, whether it be a direct connection such as a written, image or video post on a social media site from the website owners, or even a third-party mention on an article with a url link pointing back to the website.
Social Media, the social network phenomenon that swept through the internet and made billions of people connect to the internet.
Having a social media profile for your business is highly recommendable. Otherwise you are missing out on all the traffic that your business products and services could be targeting. There are many social networks out there and none of the are the same. They are all used differently and are all targeting a certain audience. For example:
- Facebook is a social network mostly used by everyone from the age of 13 years up, and is a highly sought after network for business as there are well over 1.5 billion people on Facebook.
- Twitter is a dominantly mobile based social network that works by sending ‘tweets’ via text and is mostly used by adults.
- LinkedIn is a social network that is solely aimed toward busineses and professional individuals.
- Instagram is an image/video based social network. It is a mobile social network that is mostly used to give your followers & audiences a more personal, visual insight of your daily activities. A widely used social network for business industries that have visual appealing products & services such as fashion, food, building & construction, modelling, furniture, home & garden, etc.
There many more social networks out there but you get the picture. Just be aware of your business products and services and which social networks you feel will be better suited for your brand and you should be fine.
The Digital Marketing aspects of your business should also be considered as an important factor when designing your business, as there are certain online marketing channels such as content marketing, email marketing, video marketing and social media marketing that can be utilised effectively by your business and integrated into your website.
This can be a time-saver when communicated upon with your web designer/developer, and will ultimately save you a disgruntled designer and unwanted rework costs.
So whenever you are needing a Whangarei web design company to help your business get online, look at the full picture of what your website is wanting aesthetically, functionally, and effectively. Whether it’s a single web page that you’re seeking or a large eCommerce website, Build My Business can create a website that will suit your requirements, and help you with your SEO and online marketing without breaking your wallet!.
If you are a small start-up business with a limited budget, take a look at our Affordable Web Design Package , created to help small businesses get started on the internet!.
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