When people ask about SEO, it only confirms to me the reason why we are a Whangarei SEO Agency. Small businesses need to know everything about their business, and SEO should be a part of your business.
SEO stands for Search Engine Optimisation . In basic terms, as a Whangarei SEO Agency, we optimise your website and your external activities on the internet such as your social media profiles, videos, images, etc, for search engines to rank you according to the algorithm of that search engine. If the data retrieved by search engine bots are relevant to your website, your web page the data is found on, and your business industry, then your website will be indexed as such. However, this does not mean that you will be found on page #1 in Google as soon as you are indexed. SEO is a constant application to everything you do on the internet, and depending on the keywords that you are trying to rank for in search engines, it may take a considerable amount of time before you see anything significant in SERP’s (Search Engine Rank Pages).
If you have a small business in Whangarei and want to be seen in the eyes of Google then you will want to have SEO as part of your business online essentials!.
Basically, there are two ways to get your business on the first page of Google, and other major search engines…
- Paid Advertising such as Google Ads.
- Organic search engine ranking from SEO.
Paid Ads will get you on the first page but it will cost you…a lot more if you do not know what you’re doing. You are more or less paying for someone to click on your ad link which goes to your website/landing page. Paid Ads can bring you targeted traffic, but it doesn’t guarantee you that they will be purchasing your products or services.
The very best way for your business to attain high rankings in Google and begin attracting targeted audiences is via organic traffic from SEO – why?, because organic traffic from SEO is:
- Targeted Traffic
- Able to increase traffic with continued SEO
- Able to rank your business with other keywords via LSI (Latent Semantic Indexing)
What Can I Expect With Good SEO?
Well, if you have a small business in Whangarei, or anywhere else for that matter, what you will definitely see from good SEO work is an increase in your local search rankings of your business. You will also see an increase in your image and video rankings. Plus, depending on your branding identity and marketing strategies, you will see an increase in your overall presence on the internet such as social media, forum blogs, and business directories. But most importantly, you will see an increase of targeted traffic going to your website whether it be via your homepage, a specified web-page, or landing page. Good SEO work will get you results!. It is not being in a race. SEO is about endurance, being relevant and being consistent, and when it comes to your competitors…these are excellent traits to master!
Wherever you are, and whoever you may choose to optimise your business online, just make sure that you are getting the results like I have discussed above. Playing the long, organic game in SEO will give you a far better return than blowing hard earned money back to Google.
Driving targeted traffic to your website from search engines like Google, Yahoo & Bing is what SEO is all about and it’s what Build My Business love doing for small businesses just like yours:)