5 Ways To Get Traffic To Your Website
Traffic – Traffic – Traffic!. When it comes to having a successful business online, everyone needs to have regular traffic going to their website in order for Google to recognise you as a deserving candidate and have your business placed among the top three pages in their search engine, preferably on the first page! .
Now in order for this to happen you can either acquire the services of Google paid advertising which can become quite expensive, or you can create yourself organic traffic which has a natural, long-term approach to gaining traffic flow to your website. They both have their advantages which can serve your business well if you have (1) an allocated budget for advertising and (2) an experienced digital marketer who can do all the required on-page and off-page optimisation changes for your business.
Here are 5 ways to get traffic to your website that will help you build up organic traffic flow for your business!
#1 – Use Social Media
This cannot be stipulated enough!. Any business that does not use social media is missing out on free traffic to their business website. A massive percentage of the world population has a social media account of some sort which is why it is normal procedure these days to incorporate social media marketing within your business. By simply opening a facebook account and then creating a business fanpage, you will be enabling not only your local community, but also a far wider audience who may be interested in your business products or services, a pathway to your website.
#2 – Look Out For Viral Trends
Trends are always happening. Major events occur in our everyday life that the world wants to hear about, and if it connects to your business or your industry, you will benefit greatly by commenting about it in social media or forum blogs, or creating a post or article about it from your website. If you’re in the building industry for example and a huge construction company has gone bankrupt, you can use this drastic news to create interest to your own website by becoming a part of the ‘viral mix’. Only those who has an interest in the building and construction industry will be a part of the viral mix, therefore leaving comments of value or creating quality content on your website relating to the trend at hand will undoubtedly bring interested audiences to your website.
#3 – Share, Like & Comment!
Whenever you are surfing the internet and find an article or post on something you like that has a connection to your business in some way, share it on your facebook business page, or like it and comment on it. Others will see your activity on that particular article and out of curiosity, follow your profile to see who you are and what you do.
#4 – Always Leave A Link In Your Posts
Everyone creates a post in their social media page right? – But not everyone leaves a link to their website!. The big upside for you here is that the majority of people who reads a post on social media that has a link attached to it will click on that link to see where it goes, particularly when the link is concerning what is written in the post.
So with that in mind, here’s a quick piece of advice….always try to keep your links fresh!. In that I am saying, it is totally cool to leave the link to your website homepage once in a while, but always endeavour to change the url of your website on your social media posts.
This does three important things for you:
- It keeps links from being ‘boring’ by having the same url all the time. Your followers will get familiar with that same link and stop clicking on it.
- By keeping your links fresh, your readers and followers will have a better ‘user experience’ which is what you want to create regular traffic flow.
- By placing different url’s from your website on your social media posts, you are actually leaving a back-link on reputable websites that has great authority in Google. When people start clicking on your link back to your website or webpage, it is then that Google will see it as a valid backlink. Social media sites like Facebook, Twitter, Instagram, Google+ & Pinterest are looked highly upon by Google because of their massive volume of traffic, so use that to your advantage by leaving your url links for people to use. Having other people place your links on their own profile page or posts will give you more unique back-links and an even bigger advantage for search engines ranking your website favourably!.
#5 – Create Regular Articles For Your Blog
I know, finding time to create a post for your website blog can sometimes be a task, especially if you are a sole-operator and working long hours out of the office. But believe me, by building your articles and utilising good SEO techniques, you will eventually establish free organic traffic coming from search engines by people who were searching for information related to your article.
So the more articles you create for your blog, the more opportunities of gaining free traffic inside search engines – PLUS – it gives your readers and followers on your social media, more fresh content to read when you place a post about new articles in your blog and leaving a link heading back to it!.
Conclusion
There you have it – 5 ways to get traffic to your website. There are other effective ways to bringing traffic to your website, and I will write a post about those as well, but I do hope that you use these strategies written above for all your content that you create. The more you use them around the internet, the more back-links you create for your website, thus providing a direct path back to your website for new, interested audiences of your content!.